SPARC (Solar Powered Applications for Rural Communities) lies at the core of Zynergy's philosophy. Keeping the vision of a brightly lit and empowered rural India in mind, our series of products focus on the rural communities, providing solutions to problems commonly faced by them, by harnessing the power of solar energy. Our products are used by farmers in villages across the states of Tamilnadu, Karnataka, Andhra Pradesh and Gujarat. This helps them limit their dependency on grid power and other external power sources. Zynergy's products have also opened possibilities of additional cropping patterns and powerful home lighting solutions.
The 6D Philosophy
Through the framework of the Six Ds of Exponentials, Diamandis and Kotler warn us to never underestimate the potential power of exponentials. The 6Ds are a chain reaction of technological progression, a road map of rapid development that always leads to enormous upheaval and opportunity. Today, exponential technology is disrupting traditional industrial processes but there is also great opportunity within this disruption. Zynergy too believes in the power and possibility of exponential thinking. After all, we live in an exponential era. The only choice is “Either disrupt yourself or be disrupted by someone else.”
Today, anything that can be digitized (i.e. represented by ones and zeros) can spread at the speed of light or at least the speed of the Internet. As innovation occurs when humans share and exchange ideas, digitization enables this process to happen at an explosive speed and scale as it becomes extremely easy to access, share & distribute information.
What follows digitization is deception, a period during which exponential growth goes mostly unnoticed. This happens because the doubling of small numbers produces results so minuscule they are often mistaken for slow progress of linear growth. So, the early stages of exponential growth processes may actually look deceptively linear.
A disruptive technology is an innovation that creates new markets by disrupting existing ones by outperforming in effectiveness and cost. As disruption always follows deception, the original technological threat may seem insignificant. However, once exponential growth reaches the inflection point, it becomes truly disruptive.
Money is increasingly removed from the equation as technologies become cheaper. Because demonetization is also deceptive, almost no one within the industries that it impacts is prepared for such radical change. Likewise in manufacturing, as techniques improve, technologies are becoming less expensive at an alarming pace.
While demonetization describes the vanishing of the money once paid for goods and services, dematerialization is about the vanishing of the goods and services themselves. Many old luxury technologies that were once bulky or expensive like the radio, camera, GPS have since been dematerialized and now come standard with a smartphone.
These disruptive technologies then become cheaper and cheaper until access becomes available to almost anyone. Powerful technologies are no longer the realm of the privileged few. For example, there will be 3 billion more people on the Internet by 2020 and ordinary people will have the access and therefore the possibility to touch humanity.